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Perfectly Imperfect

Project type

Campaign, Print, Advertisement, Merchandise





This fictional project was for a campaign based around gender neutralising body positivity for young adults and teenagers (12-25 years old). Sponsored by the Butterfly Foundation, mental health and body positivity are big concerns for this demographic. The aim was to create a campaign that would be relatable and helpful through effective visuals and verbal components, creating a call to action and inviting a community to form through the campaign.

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